Technology & marketing advisory for Vietnam — helping local businesses adopt martech and AI, and helping global tech companies enter the market. We provide technology and marketing advisory for businesses in Vietnam — and for international technology companies looking to work effectively with the Vietnamese market.
AI has made information cheap. Technology companies publish documentation. Businesses can ask AI for recommendations. Consultants can produce a strategy deck in a few hours.
The hard part is no longer finding information. The hard part is understanding what actually applies to a particular business, market and situation.
That is what technology & marketing advisory, done properly, is for.
What TMR Does
TMR provides technology and marketing advisory at the intersection of technology, marketing, data, advertising and business growth. We work with selected businesses in Vietnam, and with international technology and marketing companies entering the Vietnamese market.
Depending on the engagement, TMR may act as:
- The advisor — diagnosing and solving a specific technology or marketing problem
- The local technology advisor — giving an international company market context it doesn’t have
- The connector — introducing two companies that should be talking
- The translator — helping both sides understand each other
And sometimes, TMR’s most useful output is: “This is not the problem you think it is.”
Technology & Marketing Advisory for Businesses in Vietnam
Vietnamese businesses increasingly run on global technology platforms — advertising, analytics, attribution, CRM, automation, AI. But a company can be running Google, Meta, AppsFlyer, Adjust, CleverTap, and a CRM simultaneously and still have no clear view of what’s actually happening. Adopting technology is not the same as making it work.
TMR’s advisory covers three areas:
Technology & MarTech — stack assessment, marketing technology architecture, analytics and measurement, attribution and mobile measurement, adtech, CRM and customer engagement systems, data flow and integration, platform selection, vendor evaluation, technology roadmap.
Marketing & Growth — performance marketing, digital acquisition, marketing measurement, growth strategy, customer journey, product growth, retention, monetization, advertising strategy, marketing economics.
AI & Automation — AI opportunity assessment, workflow analysis, marketing automation, internal AI tools, process automation, AI product opportunities, technology selection, implementation roadmap. AI should solve a problem, not become another one — TMR’s role is to identify where it creates real operational or commercial value, not to sell AI for its own sake.
Market Access Advisory for International Technology Companies
Vietnam offers real opportunity across digital advertising, mobile apps, e-commerce, fintech, consumer tech, SaaS and digital services. But entering the market isn’t a matter of translating a website and hiring a sales rep. The real questions are usually:
Who should you talk to? What does the market actually need? Which businesses are a genuine fit for your technology? Who are the actual decision-makers, and how do they operate? What needs localizing — and what doesn’t?
This is where TMR’s technology & marketing advisory extends into local market access, supporting:
- Vietnam market and local business context
- Potential customer and partner identification
- Business introductions and relationship development
- Technology adoption advisory and product-market feedback
- Local marketing and advertising context
- Sales support and ongoing advisory
The goal isn’t just making introductions — it’s helping the international company tell which opportunities are actually worth pursuing.
How TMR Sits in the Middle
A global company may have excellent technology but limited local access or relationships in Vietnam. A Vietnamese business may need technology that already exists globally but doesn’t know which platform or vendor fits. TMR sits between the two when independent, local advisory is useful:
International company wants to enter or expand in Vietnam → TMR understands the product and the market, identifies relevant opportunities, facilitates introductions, and supports discussions where needed → Vietnamese business evaluates the technology and negotiates its own commercial agreement directly with the international company.
TMR does not need to become the reseller, distributor, or contracting party. The commercial relationship stays directly between the buyer and the technology provider; TMR provides the advisory, introduction, and coordination layer around it, and can remain involved afterward as an independent advisor.
Technology Companies We Understand
TMR’s advisory experience spans mobile measurement and attribution, adtech, martech, programmatic advertising, analytics, app growth, customer engagement, CRM, marketing automation, AI, data and digital products — including hands-on work with platforms like Google, Meta, AppsFlyer, Adjust, and CleverTap.
The value isn’t knowing how these platforms work individually. It’s understanding how they fit together inside an actual business.
Why TMR
TMR is not a traditional consulting firm. We don’t run a large consulting team, sell standardized hours, or take on every company that asks for a proposal — we’re selective by design, which keeps our advisory close to the actual problem instead of the process around it.
That selectivity means we don’t need to make every problem look like a consulting project, and we don’t need to be your vendor. If another company has the better solution, we’ll say so. If you don’t need another platform, we’ll say that too. If an opportunity isn’t attractive enough, we may simply decline the engagement.
Before accepting any engagement, we ask one question: is there a real opportunity to create meaningful value here? If not, we’d rather say so upfront than sell a project neither side needs.
Flexible Advisory Models
There’s no single commercial model for every engagement. Depending on the situation, TMR may work through fixed-fee consulting, project-based or ongoing advisory, success-based or revenue-linked fees, business introductions, market-entry advisory, or strategic partnerships.
For international companies, engagements typically center on market access, introductions, and local advisory. For Vietnamese businesses, they typically center on technology, marketing, growth, or digital transformation. In some cases, the simplest arrangement is also the best: you do business with each other — TMR helps make it happen.
Work With TMR
For Vietnamese businesses facing a difficult technology, marketing, data, or growth problem — particularly one involving multiple platforms, vendors, or international technology providers — TMR’s technology & marketing advisory can help assess the situation and determine what to do next.
For international technology companies evaluating Vietnam, TMR can help you understand the market, identify relevant opportunities, and build the right local relationships. You don’t necessarily need a large local operation to start — sometimes you just need the right person in the middle.
TMR — Technology & Marketing Advisory for Vietnam Vietnam ↔ Global Technology
We don’t try to solve every problem. We look for the ones worth solving.